Dec 6, 2023
Dr. Rebecca Hains (MCO) was interviewed by the LA Times for an article on the ongoing popularity of Barbie, months after the film's blockbuster summer success. Sharing insights from her research on Barbie and children's popular culture, she explained that the film reflects Mattel's broader product marketing strategy, which in recent years has worked to expand who and what "Barbie" encompasses-going beyond the white, blonde, extremely thin stereotype long associated with the brand.